Local Impact

 

Be Where Your Customers Are

It's common knowledge that advertising online can help deliver traffic to your website. But what about driving customers to your store-front? With consumers doing more research than ever online prior to making in-store purchases, it's critical for businesses of all sizes to advertise where the eyeballs are.

The web was once a powerful tool for generating e-commerce, but now operates as an information service for local shoppers. In fact, e-commerce, which represents less than 5% of total retail activity, is beginning to plateau while the research online buy offline (ROBO) trend is experiencing tremendous growth. According to a report by Forrester Research, ROBO will surpass $1 trillion by 2011.

Online and Online-Influenced Retail Sales


Statistics Don't Lie

  • 89% of consumers making in-store purchases have conducted online research prior to purchase
  • Recessions require more measurability and more ROI for advertisers
  • 45% multi-channel shoppers purchased additional products to what they researched online
  • 72% of consumers are using more coupons than they did six months ago
  • Local searches are growing more than 3 times faster than other types of searches (51 vs. 15%)
Pay Per Transaction was built with advertisers in mind and is the most powerful locally-based marketing tool available to convert online users into in-store customers.

Ready to get in front of potential customers? Contact us today.

 

Sources: Jupiter Research 2007, BIGResearch 2007, Forrester Researc 2007, MediaPost 2008, Prospectiv 2008, ComScore 2007


 

Advertisers Are Talking

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The Pay Per Transaction ad model is exactly what our business needed – a simple vehicle to drive sales while boosting our store’s online exposure. Now, we spend less time worrying about the effectiveness of our ad campaigns because we only pay when an actual customer clicks on one of our online ads and then makes a purchase in our store.

”

- M. Runyan, Skyhawk Village Market