* Research Online, Buy Offline (ROBO) will surpass $1 trillion in 2011.
* More than 92% of retail sales in the U.S. are still offline, and primarily local. Even with internet retail growth projected at 10% (CAGR), online sales will still make up only 8% of all retail in the U.S. by 2014.
* 82% of local searchers follow up offline via an in-store visit, phone call or purchase. Of these, 61% made purchases.
* Why was Google so interested in Groupon? To get at the nearly $14 billion U.S. local online ad purse. Especially because small and medium businesses are expected to spend 10% less on Googles core paid search in the next five years.
* Caliber Data, Inc.'s Pay-Per-Transaction advertising platform (international patents pending) is based on Offline Purchase Transaction SettledInteractive Advertising.
* As Caliber establishes key proof points with its partners, accelerated growth in market value is anticipated since our patents are based on early filing priority dates and broad coverage that includes virtually all forms of interactive media.
* Calibers cross industry IP strategy is expected to help it produce substantial ROI for its investors.
"Venture capitalists and entrepreneurs would be wise to think beyond cloning the deal of the day concept and instead think about how the discovery, payment, and performance measurement of offline commerce can move online. This will have ripple effects across the whole Internet industry advertising, payments, and commerce as trillions of dollars in local consumer spending increasingly begin moving online."
TechCrunch.com
"Why Online2Offline Commerce is a Trillion Dollar Opportunity" 07/08/2010
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Caliber Executive Summary
