PAY-PER-TRANSACTION PLATFORM
Caliber’s PPT ad system is delivered as a turn-key, white label solution with end user access supported by popular browsers (MS-IE, Firefox, Safari), as well as a native mobile application running on the Google Android OS. The system is designed to be easily integrated through a set of web services. Virtually all activities are tracked and captured in a SQL DB with multi-level access control , delivering tailored reports specific to a Program Operator, Publisher, Administrator, Sales Agent, Advertiser and Customer. System components provide a secure and comprehensive management platform that covers the full ad lifecycle from sales agent tracking, to ad-creative and cash back qualifiers, purchase transaction logging, merchant invoicing and rewards management reporting.
PERFORMANCE REPORTING
Secure, (password protected) access control is granted by a Program Administrator to individual Sales Agents. Once access privileges have been granted, Sales Agents can login to the Ad Builder application. From within the Program Administrator Console, sales activity can be tracked across the Sales Agents - and Reports can be produced to enable the Publisher to track and compensate Sales Agents.
SELF-SERVICE AD GENERATOR
Template driven ad creation and syndication makes creation of an ad including graphics, links to video, Cashback Qualifiers and other Offer constraints into a simple 10 minute process. While the design objective is to eventually introduce this as a merchant self-serve console, Caliber plans initial use for sales agents. Once the ad creative is place, the merchant/advertiser can easily update it, ad coupons and change the terms of the Cashback offer.
Ad Creation Console also triggers automatic ad syndication to selected sites in addition to the main publisher site. The same ads are also rendered in the current Android application for viewing by mobile shoppers.
