Pay-Per-Transaction® is true "Performance Advertising" that delivers directly measurable revenue and value to all participants. Calibers PPT advertising platform is the next step in the evolution of performance based advertising. Today, the only value measurement used to determine ad performance is measured in impressions, click-through, phone calls and even table reservations. This lack of true accountability for in-store results has sidelined millions of Small and Medium Business (SMB) advertisers and created a huge demand for a solution that provides directly measurable sales revenue. In an article on Online Advertising Campaign Performance, Search Insider reported, In perhaps the most dramatic shift in the search marketing landscape, advertisers are demanding profitability for every dollar spent. And, efforts in these areas will demand quantifiable, measurable ROI justifications, or they won't be funded.
"The compelling thing that Caliber's model does and that nobody has yet been successful doing is connecting the dots and bringing online advertising into the real world. The Caliber system brings together a powerful combination of elements into an advertising model and set of use cases that are well suited to the local/small business market and solve several of its fundamental problems to date."
- Greg Sterling, Sterling Market Intelligence, www.ScreenWerk.com
